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Enterprise Salesforce Integration Platform

A comprehensive integration platform connecting Salesforce with multiple internal systems, automating lead management and customer data synchronization.

Enterprise Salesforce Integration Platform
PHP Laravel Salesforce API MySQL Redis Docker

Problem

The sales team was manually entering data into multiple systems, leading to inconsistencies, duplicate records, and hours of wasted time each week.

Solution

Designed and built a middleware integration platform that syncs data bidirectionally between Salesforce and the company's internal systems in real-time.

Results

  • Data Entry Time Saved 15+ hrs/week
  • Error Rate Reduction 94%
  • Lead Response Time -60%

Project Overview

This enterprise-level integration project involved creating a robust middleware platform to connect Salesforce CRM with multiple internal business systems. The goal was to eliminate manual data entry and ensure data consistency across all platforms.

Technical Architecture

System Design

The platform uses an event-driven architecture with the following components:

  • API Gateway - Laravel-based REST API handling all external requests
  • Message Queue - Redis-backed queue for processing Salesforce webhooks
  • Sync Engine - Custom service managing bidirectional data flow
  • Conflict Resolver - Handles data conflicts with configurable rules

Salesforce Integration

We leveraged the Salesforce REST and Bulk APIs for different use cases:

class SalesforceService
{
    public function syncContact(Contact $contact): void
    {
        $sfClient = $this->getAuthenticatedClient();

        $existing = $sfClient->find('Contact', [
            'Email' => $contact->email
        ]);

        if ($existing) {
            $sfClient->update('Contact', $existing->Id, [
                'FirstName' => $contact->first_name,
                'LastName' => $contact->last_name,
                'Phone' => $contact->phone,
                'Custom_Field__c' => $contact->custom_data,
            ]);
        } else {
            $sfClient->create('Contact', $contact->toSalesforceArray());
        }
    }
}

Error Handling & Monitoring

The platform includes comprehensive monitoring:

  • Real-time sync status dashboard
  • Automated retry logic for failed syncs
  • Email/Slack alerts for critical failures
  • Detailed audit logging for compliance

Challenges & Solutions

Challenge: API Rate Limits

Salesforce imposes strict API limits. We solved this with:

  • Request batching for bulk operations
  • Intelligent caching to reduce redundant calls
  • Priority queue for time-sensitive syncs

Challenge: Data Conflicts

When the same record is modified in both systems simultaneously:

  1. Timestamp comparison to determine newest
  2. Field-level conflict resolution
  3. Manual review queue for complex conflicts

Impact

The platform now processes over 10,000 records daily with 99.9% uptime. Sales team productivity increased significantly, and data quality improved dramatically across all systems.