Tag: social search

Look Out Google – Facebook’s Social Search is Coming

Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.

During an interview at the Disrupt conference on Tuesday — the first since Facebook’s underwhelming IPO and subsequent stock slide — co-founder and CEO Mark Zuckerbergtalked a lot about the social network’s strategy in a number of areas, including a defence of the company’s approach to mobile and an explanation of why the company moved away from HTML5 for its apps. But while those comments were interesting, I thought the most revealing part of the interview came when Zuckerberg talked about search. Although he didn’t go into a lot of detail, it was clearly intended as a shot across Google’s bow: the underlying message was that Facebook is going to do social search, and soon — and it already has most of the ingredients necessary to mount a significant challenge to the search giant.