Category: Uncategorized

Can the McRib Save Christmas?

According to a memo obtained by Ad Age from McDonald’s Operators National Advertising Fund, the chain’s national-franchise council, the McRib marketing window was originally scheduled for Oct. 22 through Nov. 11. But “after looking at ways to strengthen the fourth-quarter 2012 OPNAD calendar,” McDonald’s made the decision to move the sandwich promotion to the latter half of December, the memo said. McRib will get TV, radio, digital, in-store, social media and PR support.

McDonald’s is holding out the star performer in hopes the product will drive sales to meet those of December 2011, which were up a whopping 9.8%. That’s a tough comp, but McDonald’s won’t be alone in trying to beat it. Fourth-quarter 2011 and first quarter 2012 marked one of the mildest winters in years, which had a hugely positive impact on restaurant sales generally. “The winter is seasonally a slower period,” said Howard Penney, restaurant analyst and managing director at Hedgeye Risk Management. “A lot of people underestimated the massive impact the weather had on sales.”

Words Used At the US National Conventions

A comparison of how often speakers at the two presidential nominating conventions used different words and phrases, based on an analysis of transcripts from the Federal News Service.
Over all, the word ‘science’ was used only three times at the Republican convention, and eight times at the Democratic convention.

Woman Suing Walmart for Ripping up $100 Bills

The cashier inspected the $100 bill, showed it to another cashier, and told Garcia the $100 bill was “fake.” Garcia claims the cashier ripped up the bill in front of her without performing any counterfeit tests. She also maintains that the metallic strip in the bill was “clearly visible.”

After tearing the bill, the cashier tested it by using a counterfeit detection pen. The pen left a yellow mark on the bill, indicating that it was actually real. However, the cashier told Garcia that the store was keeping the money.

Garcia asked to see a manager about being refunded. A Walmart employee identified in a court petition as “Russell” responded to Garcia’s request.

Russell agreed with the cashier’s conclusion and told Garcia that she had to wait for police. When Garcia took out the second $100 bill in an attempt to prove the money was valid, Russell took the bill, told her it was counterfeit and also ripped it in half. When San Antonio Police arrived to the store, they tested the money and confirmed the bills were real. She declined to receive the ripped bill back and police advised Walmart employees to replace them with new ones.

Chemical Brain Preservation: How to Live “Forever”

A number of neuroscientists, working today with simple model organisms, are investigating the hypothesis that chemical brain preservation may inexpensively preserve the organism’s memories and mental states after death. Chemically preserved brains can be stored at room temperature in cemeteries,…

Zombie Apocalypse Training: HALO Corp. To Train Military, Law Enforcement On Virus Outbreak

The U.S. Centers for Disease Control and Prevention is ready for a zombie apocalypse. Gun owners got prepared for a zombie apocalypse. Now, the military and law enforcement are getting ready.

And next month, they’ll begin training.

Security firm HALO Corp. announced yesterday that about 1,000 military personnel, police officials, medical experts and federal workers will learn the ins and outs of a zombie apocalypse, as part of an annual counter-terrorism summit , according to the Military Times.